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Nest Fragrances Opens NYC Flagship Store

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By: Jamie Matusow

Editor-in-Chief


Nest Fragrances has opened its first retail store in the NoLIta neighborhood of Lower Manhattan. The new flagship, located at 232 Elizabeth Street, unites the brand’s entire product portfolio—including its newly launched bodycare collection—in one retail location, which company founder and executive chairman Laura Slatkin describes as “an enchanted, fragranced garden.”

Nest Fragrances partnered with New York-based interior design firm R. Douglas Gellenbeck Studio to conceptualize and build the store. MJ Atelier, an art studio based in Los Angeles, was commissioned to create a hand-painted, sculpted wall covering for the store that is inspired by early 20th-Century French interior designer Armand-Albert Rateau’s bath design, which he created for the Duchess of Alba. The custom-made wall and ceiling covering features 3D floral and botanical elements inspired by the works of 18th and 19th-Century botanical artists Mrs. Delany and Ernst Haeckel.

Launched in 2013, the Nest Fine Fragrance Collection was inspired by Mrs. Delany’s artwork, while the newly launched Nest Fragrances Lifestyle Bodycare Collection was inspired by the artwork of Ernst Haeckel. 

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